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A Guide for Optimizing Google AdWords Campaigns

A Guide for Optimizing Google AdWords Campaigns

How to Set and Forget AdWords Campaigns with these 5 Ad Optimization Rules Managing your ad campaigns can be incredibly tedious. You probably don’t need me to tell you that though, because you’re looking at them every day. You’re also making the same changes on a...
Marketing Tests Designed for Learning

Marketing Tests Designed for Learning

Building a learning agenda into your marketing program – Marketing Land We all want our marketing programs to improve continuously. Sure, part of that quest is about beating goals and earning bonuses. But most good marketers are genuinely inquisitive about what...
Get the Most from Google Analytics Reports

Get the Most from Google Analytics Reports

A guide to the standard reports in Google Analytics: Real-time reports | Search Engine Watch Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your...
Understanding Big Data and How to Use It

Understanding Big Data and How to Use It

How Big Data is Changing the Face of the Global Marketplace “Information is the oil of the 21st century, and analytics is the combustion engine” – Peter Sondergaard, Senior Vice President, Gartner One of the many things that we have to be aware of in today’s world is...
8 Strategic Technology Trends for Supply Chains

8 Strategic Technology Trends for Supply Chains

Intelligent directions for supply chain Mar 1, 2018 Artificial intelligence (AI), Internet of Things (IoT), advanced analytics and blockchain are some of the trends driving competitive advantage for supply chains. Olay Skin Advisor is a mobile app that relies on...