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Marketing Tests Designed for Learning

Marketing Tests Designed for Learning

Building a learning agenda into your marketing program – Marketing Land We all want our marketing programs to improve continuously. Sure, part of that quest is about beating goals and earning bonuses. But most good marketers are genuinely inquisitive about what...
Understanding Big Data and How to Use It

Understanding Big Data and How to Use It

How Big Data is Changing the Face of the Global Marketplace “Information is the oil of the 21st century, and analytics is the combustion engine” – Peter Sondergaard, Senior Vice President, Gartner One of the many things that we have to be aware of in today’s world is...